This dashboard is for stakeholders, policymakers and researchers so they can:
Data sources
The dashboard integrates data from many authoritative sources. These include:
We cite these data sources and disclose instances when we encounter methodological limitations.
Download data
Select data is available for download in CSV format from Yukon Government's Open Data Portal.
Submit dashboard feedback
Email tourismresearch@yukon.ca to share feedback from your experience using this dashboard.
Contact us
Email tourismresearch@yukon.ca for data inquiries.
| Metric | Definition | Page |
|---|---|---|
| Tourism | The definition of tourism follows that adopted by the World Tourism Organization and the United Nations Statistical Commission: the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. In general, non-routine activities taking place 40 km or further away from one’s residence are considered tourism. | |
| Visitors | The number of people that have travelled 40km or more for non-routine activities and either stayed overnight (overnight visitor) or returned home that day (same day visitors). | Visitor Estimates |
| Inter-provincial | Visitors from other parts of Canada (outside Yukon), such as British Columbia, Alberta, Ontario, and Quebec. | Visitor Estimates |
| Intra-provincial | Yukon residents who have travelled 40km or more for non-routine activities within the territory and either stayed overnight or returned home the same day. | Visitor Estimates |
| Overseas | International visitors from outside Canada and the United States, including countries like Mexico and those in Europe or Asia. | Visitor Estimates |
| Airport arrivals | The number of people who disembark from an international or domestic flight at Erik Nielsen Whitehorse International Airport. | Airport Arrivals |
| Border crossing | The act of passing through a designated crossing point to enter Canada. There are 7 border crossings in the Yukon; Beaver creek (Alaska Highway), Fraser (South Klondike Highway), Little Gold Creek (Top of the World Highway), Pleasant Camp (Haines Road), Dawson City Airport, Old Crow Airport, Whitehorse International Airport. | Border crossings |
| Gross business revenue attributed to tourism | The total revenue generated by businesses that can be directly linked to spending by tourists. It typically encompasses revenue from industries such as accommodation, food, transportation, recreation, and retail. | Economic overview |
| Gross domestic product (GDP) | The total monetary value of all goods and services produced within a region over a specific period, reflecting overall economic activity. | Economic overview |
| GDP attributed to tourism | The percentage of a region's GDP directly or indirectly linked to tourism activities. This includes direct tourism business revenues, indirect economic benefits from tourism-supporting industries, and economic multiplier effects of tourism spending. | Economic overview |
| Gross revenues | The total income generated by a business or sector before subtracting expenses, taxes, or other deductions. | Economic overview |
| Perceived GDP attribution | An estimate of economic contribution based on business owners' perceptions of how much of their revenue comes from a specific sector. This method relies on respondents' "best guess" and may include subjective interpretations. | Economic overview |
| Port of entry (POE) | A selected entry point into Canada. The first airport or land crossing you stop at in Canada is usually the POE you come through. | Border crossings |
| Occupancy rate | The percentage of available rooms sold within a specified time. (Demand/Supply) * 100 | Hotel performance Short Term Rental Performance |
| Average daily rate (ADR) | A key hospitality metric representing the average revenue earned for a sold room per day. | Hotel performance Short Term Rental Performance |
| Revenue per available room (RevPAR) | A performance metric combining occupancy and room rate to show a hotel's ability to fill its available rooms at an average rate. Calculation: Total Room Revenue ÷ Total Available Rooms OR ADR × Occupancy rate. | Hotel performance Short Term Rental Performance |
| Short term rental (STR) | A property intended for shorter stays, often less than 30 days. Interchangeable with 'vacation rental'. | Short Term Rental Performance |
| Year-to-date (YTD) | The sum or average of a specific metric from the start of the year to the latest month that data exists. | |
| Year-over-year (y/y, YoY) | Measures the rate of change in a metric accross two comparable periods. |