This dashboard is for stakeholders, policymakers and researchers so they can:
Data sources
The dashboard integrates data from many authoritative sources. These include:
We cite these data sources and disclose instances when we encounter methodological limitations.
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Email tourismresearch@yukon.ca to share feedback from your experience using this dashboard.
Contact us
Email tourismresearch@yukon.ca for data inquiries.
| Metric | Definition | Page |
|---|---|---|
| Airport arrivals | The number of people who disembark from an international or domestic flight at Erik Nielsen Whitehorse International Airport. | Airport Arrivals |
| Border crossing | The act of passing through a designated crossing point to enter Canada. There are 7 border crossings in the Yukon; Beaver creek (Alaska Highway), Fraser (South Klondike Highway), Little Gold Creek (Top of the World Highway), Pleasant Camp (Haines Road), Dawson City Airport, Old Crow Airport, Whitehorse International Airport. | Border crossings |
| Gross business revenue attributed to tourism | The total revenue generated by businesses that can be directly linked to spending by tourists. It typically encompasses revenue from industries such as accommodation, food, transportation, recreation, and retail. | Economic overview |
| Gross domestic product (GDP) | The total monetary value of all goods and services produced within a region over a specific period, reflecting overall economic activity. | Economic overview |
| GDP attributed to tourism | The percentage of a region's GDP directly or indirectly linked to tourism activities. This includes direct tourism business revenues, indirect economic benefits from tourism-supporting industries, and economic multiplier effects of tourism spending. | Economic overview |
| Gross revenues | The total income generated by a business or sector before subtracting expenses, taxes, or other deductions. | Economic overview |
| Perceived GDP attribution | An estimate of economic contribution based on business owners' perceptions of how much of their revenue comes from a specific sector. This method relies on respondents' "best guess" and may include subjective interpretations. | Economic overview |
| Port of entry (POE) | A selected entry point into Canada. The first airport or land crossing you stop at in Canada is usually the POE you come through. | Border crossings |
| Occupancy rate | The percentage of available rooms sold within a specified time. (Demand/Supply) * 100 | Hotel performance Short Term Rental Performance |
| Average daily rate (ADR) | A key hospitality metric representing the average revenue earned for a sold room per day. | Hotel performance Short Term Rental Performance |
| Revenue per available room (RevPAR) | A performance metric combining occupancy and room rate to show a hotel's ability to fill its available rooms at an average rate. Calculation: Total Room Revenue ÷ Total Available Rooms OR ADR × Occupancy rate. | Hotel performance Short Term Rental Performance |
| Short term rental (STR) | A property intended for shorter stays, often less than 30 days. Interchangeable with 'vacation rental'. | Short Term Rental Performance |
| Year-to-date (YTD) | The sum or average of a specific metric from the start of the year to the latest month that data exists. | |
| Year-over-year (y/y, YoY) | Measures the rate of change in a metric accross two comparable periods. |